Visual thinking enable us understand the world and communicate about it. Visual thinking is deeply rooted in learning theory and it is an integral part of human cognition. 



The contribution that visual methods and strategies make to our analytical and problem-solving skills is far reaching. To use visualization effectively however, we must do  more than just present data graphically. We must understand how human visual perception operates and then visualize the idea in ways that it follows the guidance and principles of human visual perception.



Colin Ware, the world's top expert in visual perception and information visualization, provide valuable insights into how the eye and the mind work together to organize visuals.

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"The eye and the visual cortex of the brain form a parallel processor that provides the highest-bandwidth channel into human cognitive centers. At higher levels of processing, perception and cognition are closely interrelated, which is the reason why the words 'understanding' and 'seeing' are synonymous. If we can understand how perception works, our knowledge can be translated into rules for displaying information."



To learn more about visual thinking and idea visualization, watch these beautifully done video by Column Five Media. Using various visualization techniques, the videos elaborate the value of knowledge visualization and graphically describe how to generate good ideas.



Enjoy visualizing!

 

Work cited in this website: 

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CONNIE MALAMED, Visual Language for Designers, 2009.

COLIN WARE, Information Visualization, 2004.

HASHIMOTO AND CLAYTON, Visual Design Fundamentals, 2009.

PIMENTA AND POOVAIAH, On Defining Visual Narratives, 2010.

STEPHEN FEW, Now You See It, 2009.

TERENCE WRIGHT, Visual Impact. 2009.